Understanding List Building

To help you to better understand how building a list works and how it can make you a fortune, I’m going to ask you to think back just a few days ago and recall what compelled you to enter your name and email address into the form at 5DayFortune?

There are many reasons why you may have chosen to do that, but did you know that on average only 5 people per 100 will do that?

Think that through for a moment, on average only 5 out of every hundred people that visit the 5DayFortune website will enter their name and email address in the form. That’s a pretty scary statistic, especially if this is the first time that you have been told ‘the truth’ about mailing lists. This is why people who send a few emails to friends and family and think they have done enough are unlikely to succeed.

Don’t think for a moment that these statistics are exclusive to mailing list marketing, it’s much worse with traditional direct marketing with only 3 in 1,000 taking action from a flyer for example.

There’s good news here too though because you are not looking for the 95 people who do nothing, you are looking for the 5 people who do!

The key reason that anyone joins any mailing list and becomes a prospect is always the same. They join a list because they are looking for a solution to a problem. In the case of the 5DayFortune system we offer a solution to not one, but two of the biggest problems facing any online entrepreneur.

  1. How to build a list
  2. How to make a fortune

When you offer a credible solution to a prospects problems you immediately have their attention. Solve two problems at once and you really have their attention.

With the 5DayFortune system I have created everything for you with automated follow up emails so that you do not have to understand anything about the setup process or think about what to write to your prospects. It’s done in this way to allow you to focus on the most important part which is simply sharing your personal 5DayFortune link with as many people as possible.

Even if you are new to Internet and network marketing I’m sure you’ve heard the phrase “it’s a numbers game” but you may not understand how the numbers work. Understanding just the basics of this is the KEY to your success. I personally spent years in the wilderness before I finally realised what I am about to share with you, and now that I know this stuff, it’s so obvious that I feel a bit stupid admitting that it took me years to figure this out the hard way!

When a company places a 30 second commercial on TV it doesn’t matter if the product is a bag of M&M’s that sells for less than $1 or a Mercedes Benz at $100,000 the advertiser pays the same spot rate for the 30 seconds of airtime. Have you ever wondered how they can afford to do that? How is it possible that a single advert can sell enough M&M’s to pay the cost of that advert and make a profit?

The simple answer is that it doesn’t. A 30 second M&M advert on TV does not get 100,000 people to jump off their seat and immediately go out and buy M&M’s. The reality is that if 100,000 people saw an M&M advert then some of them will do just that but most of them will do nothing immediately, it may not even register that they just watched an M&M advert but the next time they are shopping, statistically they are now more likely to buy M&M’s because they are brand aware.

This is why you see and hear the exact same adverts day after day on TV and radio. Advertising agencies have a phrase for this, it’s “Repetition builds Reputation” in other words, the more time you show people an advert the more likely it becomes that they will trust you and become a customer. This is why it does not matter how many times or how many people advertise the 5DayFortune or how many times an individual sees a 5DayFortune ad, one day when the time is right for ‘them’ they will click the link and join. In just the same way that when the M&M ad ran on TV ‘some’ of the people did actual get out of their chairs and into their cars to buy a bag of M&M’s.

In Summary

Building a list and making money online is a pure numbers game. If five people click your ad and join your list and from those five none of them take action you have simply found the wrong five people. The answer to this problem is not to quit and stop sharing your link, that would simply result in LESS people seeing your ad and that’s ‘really’ not going to work. The answer is to share your link with MORE people and never quit, keep promoting until you have found enough action takers (people just like you) and then the growth in your team becomes exponentially and you cannot stop it.

Tip: Follow us on twitter for regular team updates and training.


To your continued success

Steve Dawson
Creator of the 5DayFortune system